Supporting the US expansion plans of UK market leader FanFinders

FanFinders offers a pay-on-results marketing platform connecting partner brands with their target consumers. Working with a host of leading brands in the baby and parenting sector, the company builds data-compliant marketing programs to meet clients’ objectives.

With the launch of ‘Your Baby-Club’ in 2013, FanFinders has grown to over 6 million members across the UK and the US. Their network now covers 80% of the UK Baby market and they have over 40 brand partners on their roster.

To support growth plans, including its US expansion, FanFinders were looking for a flexible and international financing solution to draw funds to support working capital challenges as they scale. Vane was the perfect partner, offering a revolving credit facility to help cover their short-term funding requirements in both their home UK market as well as for their US entity.

Replacing their UK-only finance partner, Vane was also able to sit alongside their term debt facility, ensuring the business could benefit from both long- and short- term funding. As an international facility, FanFinders can draw funds in both USD and GBP, helping to significantly reduce FX costs.




Marketing technology





Team size


“As an ambitious business actively looking to scale internationally, it has been great having a finance partner to support us in meeting different payment terms in the US marketplace.”

Alec Dobbie
CEO & Co-Founder, FanFinders


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