Supporting the US expansion plans of UK market leader FanFinders

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FanFinders offers a pay-on-results marketing platform connecting partner brands with their target consumers. Working with a host of leading brands in the baby and parenting sector, the company builds data-compliant marketing programs to meet clients’ objectives.

With the launch of ‘Your Baby-Club’ in 2013, FanFinders has grown to over 6 million members across the UK and the US. Their network now covers 80% of the UK Baby market and they have over 40 brand partners on their roster.

To support growth plans, including its US expansion, FanFinders were looking for a flexible and international financing solution to draw funds to support working capital challenges as they scale. Vane was the perfect partner, offering a revolving credit facility to help cover their short-term funding requirements in both their home UK market as well as for their US entity.

Replacing their UK-only finance partner, Vane was also able to sit alongside their term debt facility, ensuring the business could benefit from both long- and short- term funding. As an international facility, FanFinders can draw funds in both USD and GBP, helping to significantly reduce FX costs.

Founded

2013

Sector

Marketing technology

Locations

Remote

Investors

Bootstrapped

Team size

25+

“As an ambitious business actively looking to scale internationally, it has been great having a finance partner to support us in meeting different payment terms in the US marketplace.”
Alec

Alec Dobbie
CEO & Co-Founder, FanFinders

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Vane Finance Technology Limited is a company registered in England and Wales (Company No: 9446187) and is registered in the UK with the Financial Conduct Authority reference 09446187. Vane Finance Technology Inc. is registered in the State of Delaware and operates under a California Financing Law license. Our Headquarters is Vane GmbH (HBR 162057 B), registered in Berlin, Germany.

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