Unlocked liquidity makes AudioMob more scalable and a better partner to suppliers

AudioMob-CaseStudy-01
AudioMob is the first non-intrusive audio ad solution that enables the monetisation of mobile gamers without damaging retention.

The startup wanted a finance partner who understood its business and could support the inherent working capital challenge caused by long demand side payment terms.

CEO, Christian Facey, saw how offering accelerated payment terms to its developer partners would further differentiate itself from other in-game monetisation solutions, many of which pay developers only after receiving ad revenue payments themselves.

Facey also sought to protect the AudioMob’s equity financing – investing it in growth instead of managing its working capital gap as it scales.

With its deep industry expertise, Vane was able to provide a scalable, flexible revolving credit facility to the young startup, despite its short trading history. Unlocking liquidity from demand side receivables allows AudioMob to in turn give its suppliers earlier access to their ad revenue.

Founded

2020

Sector

Advertising technology

Locations

London

Investors

Makers Fund, Lightspeed Venture Partners, Sequoia Capital, Google

Team size

20

“We're thrilled to be partnering with Vane. This solution provides AudioMob with the flexibility we need, as our company is growing at an exponential rate. We are proud to partner with a financial entity that provides secure solutions for us to use whilst we scale.”
1616315478835

Christian Facey
Co-founder & CEO, AudioMob

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