The startup wanted a finance partner who understood its business and could support the inherent working capital challenge caused by long demand side payment terms.
CEO, Christian Facey, saw how offering accelerated payment terms to its developer partners would further differentiate itself from other in-game monetisation solutions, many of which pay developers only after receiving ad revenue payments themselves.
Facey also sought to protect the AudioMob’s equity financing – investing it in growth instead of managing its working capital gap as it scales.
With its deep industry expertise, Vane was able to provide a scalable, flexible revolving credit facility to the young startup, despite its short trading history. Unlocking liquidity from demand side receivables allows AudioMob to in turn give its suppliers earlier access to their ad revenue.
Co-founder & CEO, AudioMob
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