Unlocked liquidity makes AudioMob more scalable and a better partner to suppliers
AudioMob is the first non-intrusive audio ad solution that enables the monetisation of mobile gamers without damaging retention.
The startup wanted a finance partner who understood its business and could support the inherent working capital challenge caused by long demand side payment terms.
CEO, Christian Facey, saw how offering accelerated payment terms to its developer partners would further differentiate itself from other in-game monetisation solutions, many of which pay developers only after receiving ad revenue payments themselves.
Facey also sought to protect the AudioMob’s equity financing – investing it in growth instead of managing its working capital gap as it scales.
With its deep industry expertise, Vane was able to provide a scalable, flexible revolving credit facility to the young startup, despite its short trading history. Unlocking liquidity from demand side receivables allows AudioMob to in turn give its suppliers earlier access to their ad revenue.
Founded
2020
Sector
Advertising technology
Locations
London
Investors
Makers Fund, Lightspeed Venture Partners, Sequoia Capital, Google
Team size
20
“We're thrilled to be partnering with Vane. This solution provides AudioMob with the flexibility we need, as our company is growing at an exponential rate. We are proud to partner with a financial entity that provides secure solutions for us to use whilst we scale.”
Christian Facey
Co-founder & CEO, AudioMob
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'Vane' and 'Vane Financial' are trading styles. Vane Finance Technology Limited is a company registered in England and Wales (Company No: 9446187) and is registered in the UK with the Financial Conduct Authority reference 09446187. Vane Finance Technology Inc. is registered in the State of Delaware and operates under a California Financing Law license. Our Headquarters is Vane GmbH (HBR 162057 B), registered in Berlin, Germany.
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