Appodeal’s CFO quickly saw the benefits of a receivables-backed revolving credit facility versus traditional invoice finance, and in choosing a partner who understood the digital advertising ecosystem.
Vane’s ability to support international expansion, meaning including receivables from Appodeal’s global customer base as collateral to borrow against, was a major advantage when compared with other options.
On top, Appodeal realised that non-bank finance can also be competitively priced, especially when looking at the true cost of capital, making the decision to choose Vane an easy one.
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