A flexible and international solution for Appodeal

Appodeal, the fast-paced technology business focused on empowering mobile developers to grow their apps, was looking for a new finance partner in 2019 to help them scale further, without the restrictions they were experiencing with their lender at the time. They needed a large credit facility with the flexibility to access capital when they needed it, but without the loan admin and reporting pain of traditional invoice finance.

Appodeal’s CFO quickly saw the benefits of a receivables-backed revolving credit facility versus traditional invoice finance, and in choosing a partner who understood the digital advertising ecosystem.

Vane’s ability to support international expansion, meaning including receivables from Appodeal’s global customer base as collateral to borrow against, was a major advantage when compared with other options.

On top, Appodeal realised that non-bank finance can also be competitively priced, especially when looking at the true cost of capital, making the decision to choose Vane an easy one.




Advertising technology


San Francisco


Impulse VC

Team size


“We chose Vane because of their low pricing, flexible product, and great level of service. Choosing Vane as our finance partner has allowed us to grow faster.”

Andrés Peña
CFO, Appodeal


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Vane GmbH
Marienburger Str. 1
10405 Berlin

Vane Finance Technology Ltd.
1 Poultry
London EC2R 8EJ
United Kingdom

Vane Finance Technology Inc.
41 Madison, 31st Floor
New York, NY 10010

'Vane' and 'Vane Financial' are trading styles. Vane Finance Technology Limited is a company registered in England and Wales (Company No: 9446187) and is registered in the UK with the Financial Conduct Authority reference 09446187. Vane Finance Technology Inc. is registered in the State of Delaware and operates under a California Financing Law license. Our Headquarters is Vane GmbH (HBR 162057 B), registered in Berlin, Germany.

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